Bud Light | 3x3 Tournament 

The west coast region of Bud Light wanted to offer an exciting experience for sports fans so they teamed up with the LA Lakers, Oakland Warriors, and Sacramento Kings.  Each team awarded 4 lucky squads the chance to compete in a 3 on 3 tournament in the stadiums of their heroes. We worked with Anheuser Busch on promoting the tournament on social media to potential candidates. Once the teams were selected for each city, we produced 3 exciting documentaries that follow the journey that the players took.