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Lululemon | NYC Huddle

IGTV Series

In the winter of 2019 we traveled to NYC with Lululemon to document their groundbreaking event:  The Huddle. It was a 3 day retreat of some of the most unique athletes, artists and other great minds in the US.  They laughed, they cried, and we were there documenting every minute of it. We created a 3 part IGTV series that showed the experience from a documentary standpoint.  We also delivered several IG Stories, some quality in feed posts featuring some of our key attendees, and hundreds of beautiful photographs.


  • 3 IGTV Documentary Episodes

  • 3 Instagram In-Feed Videos

  • 8 Instagram Stories

  • 100+ Edited Photos

Photography by J.N. Silva

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